Pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 ('SEBI Listing Regulations'), we wish to inform you that ....
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Aayush Wellness Limited, an integrated healthcare and nutraceutical company (BSE: 539528), announced the launch of Brain Fuel Capsules at a Board meeting held on July 11, 2025. The new product is a herbal nutraceutical aimed at supporting cognitive function, memory, mental clarity, and reducing mental fatigue, using ingredients like Brahmi, Ashwagandha, Ginkgo Biloba, Turmeric Extract, and Gotu Kola. This is the company's third recent product launch in the nutraceutical space, following Sleep Gummies and Beauty Gummies. The company is targeting the Indian nutraceutical industry, valued at $18 billion and growing at over 15% CAGR, with the brain health segment projected to grow at 14.78% CAGR. Aayush Wellness, established in 1989, is ISO 9000 and 22000 certified.
This is a routine new product launch in the company's existing nutraceutical portfolio, not a major breakthrough. For shareholders, it signals continued portfolio expansion and execution of growth strategy, but likely limited immediate impact on stock price given the small scale of a single product launch.