Aditya Birla Fashion and Retail Limited has informed the Exchange about outcome of Board Meeting
ABFRL · price
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ABFRL, along with its wholly-owned subsidiary Aditya Birla Digital Fashion Ventures Limited (ABDFVL), has signed a Shareholders' Agreement and Share Subscription Agreement with ServiceNow Ventures Holdings, Inc. on August 13, 2025. ServiceNow will invest up to approximately INR 437 Crore into ABDFVL by subscribing to 0.0001% non-cumulative, participating compulsorily convertible preference shares (CCPS) through a preferential allotment on a private placement basis. The CCPS will later convert into equity shares of ABDFVL as per the agreed terms. The transaction is subject to customary closing conditions and statutory/regulatory approvals. This is a single-investor deal with pricing based on mutually agreed valuation under the SHA.
This brings a marquee global technology investor (ServiceNow) into ABFRL's digital fashion arm, strengthening the subsidiary's growth capital and tech backing. For ABFRL shareholders, it validates the digital business strategy and could enhance long-term value, though immediate impact on ABFRL's listed stock may be limited since the investment is at the subsidiary level.