Aditya Birla Fashion and Retail Limited has informed the Exchange about Aditya Birla Digital Fashion Ventures Limited, a wholly owned subsidiary of the Company, has increased its stake in its subsidiary, Bewakoof Brands Private Limited, by 10.02% through a secondary share purchase.
ABFRL · price
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Aditya Birla Fashion and Retail Limited (ABFRL) has announced that its wholly owned subsidiary, Aditya Birla Digital Fashion Ventures Limited, has raised its holding in step-down subsidiary Bewakoof Brands Private Limited by 10.02% through a secondary share purchase. Bewakoof is a youth-focused digital fashion brand and is currently a subsidiary of ABFRL's digital arm. The transaction strengthens ABFRL's direct and indirect ownership in the D2C (direct-to-consumer) fashion brand. No financial details such as deal value or post-transaction shareholding percentage were disclosed in the filing.
This signals ABFRL's continued commitment to scaling its digital fashion portfolio and consolidating ownership in the fast-growing Bewakoof brand. For shareholders, this is a strategic deepening of the company's D2C bet rather than a major capital event, and is unlikely to cause any immediate stock price reaction.