Affle 3i Limited has informed the Exchange regarding 'grant of another patent in India'.
AFFLE · price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Awaiting price reaction for this filing.
Affle 3i Limited has been granted a new patent in India for a 'Method and system to detect advertisement fraud.' The patent introduces a real-time, machine learning-based framework that identifies fraudulent traffic in digital advertising across smartphones, smart TVs, wearables, and video ads, while classifying user engagements as high or low conversion. This is the company's 14th patent granted, out of 36 patent applications filed to date. The technology is intended to strengthen the company's CPCU (Cost Per Converted User) model and AI-powered consumer platform stack.
Mildly positive for shareholders as it reinforces the company's IP moat and technological differentiation in ad fraud detection, though a single patent grant is unlikely to move the stock price materially on its own.