Affle 3i Limited has informed the Exchange regarding 'Grant of another Patent in US'.
AFFLE · price
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Awaiting price reaction for this filing.
Affle 3i Limited has been granted a new patent in the United States, bringing its total granted patents to 15 out of 36 unique patent applications filed to date. The patent covers a 'Method and system to encode user visibility count,' which uses probabilistic encoding and algorithmic hashing to track ad exposure frequency across devices with lower memory and computing requirements. The technology is particularly useful for Connected TV (CTV), IoT, VR, and AR ecosystems where direct user interaction is limited. The company says this strengthens its conversion-driven CPCU (Cost Per Converted User) model and AI-powered consumer platform by improving targeting accuracy and optimizing media spends.
This is a positive but routine IP portfolio expansion for Affle 3i, reinforcing its technology moat in mobile ad-tech and CTV. The news is likely to be viewed as a minor positive by investors, though a single patent grant typically does not move the stock price meaningfully.