Affle 3i Limited has informed the Exchange regarding 'This is to inform that the Company has been granted another patent in the US'.
AFFLE · price
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Awaiting price reaction for this filing.
Affle 3i Limited has been granted a new patent in the US for 'Method and system for application installation and detection of fraud in advertisement.' The patent uses machine learning algorithms to detect fraudulent app installations and prevent ad fraud in performance-driven digital advertising. This is the company's 13th patent grant out of a total IP portfolio of 36 patents filed to date. The inventors named are Anuj Khanna Sohum, Charles Yong, and Madhusudana Ramakrishna. The company stated this strengthens its AI-powered consumer platform stack and its ability to deliver transparent, high-impact user conversions for advertisers globally.
Positive for the company's IP moat and competitive positioning in the ad-tech space, but unlikely to move the stock price materially on its own. Reinforces Affle's focus on AI-driven ad fraud prevention, which is a growing area of demand globally.