Reg 30 LODR - Investor Presentation
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AJC Jewel Manufacturers has launched a new Direct-to-Consumer (D2C) retail brand called 'Esthara Jewels', marking its entry into the premium silver fashion jewelry market. The brand's debut collection features 925 Sterling Silver pieces with 24K gold plating, intricate enamel work, and Cubic Zirconia stones across series like The Peacock and The Signature. The first flagship store opened in Thrissur, Kerala, alongside an e-commerce platform. Esthara Jewels offers a 'Zero-Compromise' promise including a 1-year warranty, lifetime free replating, lifetime buyback policy, and anti-tarnish coating. The launch aligns with AJC's 'Vision 2028' roadmap targeting revenue of ¥1,200 crores, with planned expansion to Tamil Nadu and Karnataka.
This strategic pivot from B2B gold manufacturing to organized retail through a new brand could diversify revenue streams and improve margins over time, though near-term financial impact is limited as the retail vertical is in early stages.