Announced Mon, 23 Mar · 10:53 IST

Allied Blenders and Distillers Limited has informed the Exchange regarding a press release dated March 23, 2026, titled "ICONiQ White Whisky Makes History: World s Fastest Growing MillionaireSpirits Brand Crosses 10 Million Cases Milestone.".

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Price reaction · full curve 14 horizons · vs prior close
-3.5%1-day move
₹406.00
prior close
₹394.40
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AI summary

Allied Blenders and Distillers (ABD) announced that its flagship brand ICONiQ White Whisky has crossed 10 million cases in FY26, just 43 months after its September 2022 launch. The brand grew from 0.32 million cases in FY23 to 2.27 million in FY24, 5.7 million in FY25, and now over 10 million in FY26, earning recognition as the world's fastest-growing millionaire spirits brand for two consecutive years (2023 and 2024) per Drinks International. The brand operates in the high-margin Prestige & Above segment, has now entered Canteen Stores Department (CSD), and is present in 9 international markets. ABD is India's largest spirits company by volume with 38 manufacturing units.

Likely market impact

Positive sentiment for shareholders — the milestone signals strong brand momentum and validates ABD's position in the lucrative Prestige & Above whisky segment, likely supporting revenue and margin growth, though the announcement is a brand achievement update rather than a formal financial guidance change.