Allied Blenders and Distillers Limited has informed the Exchange regarding a press release dated April 09, 2026, titled "ABD Maestro Continues to Expand Its Premium Gin Portfolio with the Launch of ZOYA PINK Mix Berries Gin.".
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ABD Maestro, the super-premium spirits subsidiary of Allied Blenders and Distillers, has launched ZOYA Pink Mix Berries Gin. This is a new small-batch gin variant featuring berry flavors including strawberry, cranberry, blackberry, and raspberry. The product is currently available in Maharashtra at INR 2,500 per bottle with a phased rollout planned across other Indian markets. The launch expands the existing ZOYA portfolio which already includes Watermelon Gin and Espresso Coffee Gin. The company is also expanding the Zoya brand in travel retail and key international markets.
This new product launch represents continued portfolio expansion in the premium gin segment, which could benefit revenue diversification. However, no specific financial impact or order volumes have been disclosed, making the near-term stock impact limited.