Allied Blenders and Distillers Limited has informed the Exchange regarding a press release dated December 29, 2025, titled "ABD Maestro launches AODH IRISH Whiskey, entering one of the fastest growing segments in India".
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Allied Blenders and Distillers (ABD) has announced the launch of AODH Irish Whiskey through its ABD Maestro platform. The company is entering the Irish whiskey segment, which it describes as one of the fastest growing whiskey categories in India. This marks ABD's expansion beyond its core Indian-made whisky portfolio (Officer's Choice being its flagship) into a premium international-style whiskey category. The launch was disclosed via a press release dated December 29, 2025, shared with the stock exchanges.
Positive signal for shareholders as the move targets a high-growth premium segment and rides the premiumisation trend in Indian spirits. However, Irish whiskey is a competitive category with established global brands, so near-term sales contribution may be modest while brand-building costs could weigh on margins.