Allied Blenders and Distillers Limited has informed the Exchange regarding Appointment of Dr. Pradipta Basu as Chief Marketing Officer and designated as Senior Management Personnel ( SMP ) of the Company w.e.f. April 15, 2026.
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Allied Blenders and Distillers Limited has appointed Dr. Pradipta Basu as Chief Marketing Officer and Senior Management Personnel (SMP) effective April 15, 2026. Dr. Basu brings over 25 years of FMCG and beverages marketing experience, having previously served as Vice President – Marketing at Radico Khaitan Limited. He holds an MBA from IIM Calcutta and a Ph.D. from École Supérieure Robert de Sorbonne, France. Concurrently, Mr. Arvind Mohta and Mr. Uday Rao will cease to be classified as SMPs but will continue in their existing roles as Marketing Directors, due to a change in reporting structure following this appointment.
The appointment of an experienced external marketing professional signals the company's focus on strengthening its brand and marketing leadership in the competitive liquor industry. Existing Marketing Directors retain their operational roles, suggesting this is a restructuring rather than replacement.