Amagi Media Labs Limited has informed the Exchange regarding a press release dated March 11, 2026, titled "Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads".
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Amagi has announced a deeper partnership with Anoki to launch 'In-Scene Ads' powered by Anoki's ContextIQ AI platform, integrated with Amagi's THUNDERSTORM server-side ad insertion (SSAI) solution. The product targets Free Ad-supported Streaming TV (FAST) channels and offers non-disruptive ad formats such as Squeeze Backs, Overlays, and Picture-in-Picture ads aligned with the mood, scene, and content of what viewers are watching. Global advertising major Dentsu (including Carat, dentsu X, and iProspect) has come on board as the first partner to run campaigns using this offering. The collaboration builds on a 2024 partnership that first introduced scene-level contextual targeting to FAST, and adds GenAI-powered creative customization through Anoki's CreativeAI tool.
This strengthens Amagi's position in the fast-growing CTV and FAST advertising market by adding AI-driven, scene-level ad targeting, which could help attract more advertisers and publishers to its platform. For shareholders, it signals continued product innovation and ecosystem expansion, though the announcement is strategic in nature with no direct impact on near-term financials.