Amagi Media Labs Limited has informed the Exchange regarding a press release dated May 05, 2026, titled "Amagi Unlocks New Opportunities forCTV Performance with In-Content Ads Marketplace".
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Amagi Media Labs announced the launch of its In-Content Ads offering via the Amagi ADS PLUS marketplace, enabling programmatic access to CTV (Connected TV) advertising. The new marketplace, powered by their THUNDERSTORM server-side ad insertion platform, offers ad formats like overlays, squeezebacks, and picture-in-picture ads stitched directly into streaming content in real-time. The solution is immediately available across hundreds of streaming channels including premium news, sports, and entertainment content. A recent case study with luxury fashion brand showed +2.9% lift in brand desirability and +2.1 point increase in brand awareness. Partners include Plex, TCL, Telus, Banijay, and others. Amagi manages 9,000+ channel deliveries across 300+ distributors in 40+ countries.
This product expansion strengthens Amagi's CTV advertising capabilities and could drive revenue growth as programmatic advertising demand rises. The strong performance metrics from the case study demonstrate commercial viability, though the announcement contains no immediate financial guidance for investors.