AMAGINSEAmagi Media Labs LimitedMediumNeutral
Announced Thu, 12 Mar · 15:10 IST

Amagi Media Labs Limited has informed the Exchange regarding a press release dated March 12, 2026, titled "Amagi Report Finds Applied AI Moving Into Core Media Workflows; FAST Viewing Rises 21%".

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

Price reaction · full curve

Awaiting price reaction for this filing.

AI summary

Amagi Media Labs released its March 2026 Airtime Report highlighting accelerating adoption of applied AI in media operations and continued double-digit growth in global FAST (Free Ad-supported Streaming TV) viewership. Global Hours of Viewing on FAST grew 21% year-over-year in Q4 2025, while ad impressions rose 27%. The report is based on approximately 4,200 FAST channel deliveries via Amagi's THUNDERSTORM platform, out of 9,000+ channel deliveries it manages overall. Regionally, LATAM led with 66% HOV growth and 77% ad impression growth, followed by APAC (23% HOV, 43% ad impressions), EMEA (22%, 43%), and U.S. & Canada (17%, 22%). The report also surveyed 50 broadcast and streaming leaders on AI applications, identifying metadata enrichment, context tagging, subtitling, and social content publishing as the areas with the highest AI impact potential.

Likely market impact

This is a brand and thought-leadership release showcasing strong platform-level engagement metrics rather than a financial update; it reinforces Amagi's positioning in the FAST and AI-driven media tech space but carries no direct impact on near-term revenue or earnings guidance.