Press Release - Amagi Unlocks New Opportunities for CTV Performance with In-Content Ads Marketplace

AMAGI · price

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₹443.00

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₹444.90

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AI summary

Amagi Media Labs announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace for Connected TV (CTV) advertising. The new marketplace enables programmatic access for advertisers to ad formats stitched directly into linear video content in real-time, including overlays, squeezebacks, and picture-in-picture ads. The solution has been successfully deployed across premium streaming environments for over a year. A case study with a European luxury fashion house showed a +2.9% lift in brand desirability and +2.1 point increase in brand awareness. The marketplace has partnerships with platforms including Plex, TCL, Telus, Banijay, and Olyzon.

Likely market impact

This product expansion could positively impact Amagi's advertising revenue by providing incremental monetization opportunities for streaming content without specific signals like major contracts or guidance changes being disclosed.