Intimation under Regulation 30 of SEBI (LODR) Regulations, 2015: Brand Promotion Initiative at Rajkot Hirasar Airport
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Aptus Pharma Limited has undertaken a strategic brand-building initiative by taking over the Baby Care Room at Rajkot Hirasar Airport in Gujarat. The company will use this premium placement to promote its upcoming baby care and OTC (over-the-counter) product portfolio. The initiative is aimed at enhancing brand visibility among travellers and families, strengthening customer trust, improving market reach, and establishing a stronger presence in the OTC and baby care segment. The company states this is in the ordinary course of business and expected to positively contribute to brand positioning and market presence.
This is a marketing initiative with no direct financial impact in the near term. It signals the company's intent to expand into the OTC and baby care segment, which could gradually affect revenue if the brand gains traction with travellers and families.