Ather Energy Limited has informed the Exchange regarding 'Press release titled Ather Energy introduces Battery as a Service and a host of new initiatives to accelerate EV adoption across India. '.
ATHERENERG · price
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Ather Energy has launched three new customer-focused initiatives to drive EV adoption in India. Battery as a Service (BaaS) splits the scooter price into 'shell' and 'battery' components, reducing the upfront cost of the Rizta to Rs 75,999 (ex-showroom Lucknow) — a 30% reduction — and the 450 Series to Rs 84,341, with battery costs charged at Rs 1 per kilometre over a 48-month plan. The Assured Buyback programme, piloted in February, has been extended to a larger customer base, offering up to 60% of the scooter's value back after 3 years and up to 50% after 4 years. Ather has also introduced an Extended Comprehensive Warranty covering the battery and 11 other critical components for up to 5 years or 60,000 km. The company currently operates over 3,300 fast chargers in India and holds a strong IP portfolio with 48 registered patents.
These initiatives directly address the three biggest barriers to EV adoption — high upfront cost, resale uncertainty, and warranty concerns — and could help Ather attract price-sensitive buyers and grow volumes. The move is positive for long-term demand outlook, though BaaS may compress near-term revenue per vehicle since battery cost is spread over time.