Please find enclosed press release titled Rizta crosses 3 Lakh unit milestone driving accelerated growth for Ather
ATHERENERG · price
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Ather Energy announced that its Rizta family scooter crossed the 3 lakh unit sales milestone within two years of its April 2024 launch. The Rizta reached 1 lakh units in 11 months and added the next 2 lakh units in just 16 months, demonstrating accelerating demand. In FY26, Rizta accounted for 76% of Ather's total sales volumes, making it the company's largest volume driver. The scooter's success helped Ather's market share grow 4X in 'middle India' markets like Maharashtra, Gujarat, and Madhya Pradesh (from 4.1% to 17.3%), while Northern states saw 3X growth. Nearly 70% of Rizta customers are families with children.
The Rizta's strong performance signals Ather's successful expansion beyond its Southern India stronghold into larger markets, with the product now driving the majority of the company's sales volume. This volume milestone demonstrates growing EV adoption in family segments and positions Ather favorably against competitors in the mass-market two-wheeler segment.