Launch of New Digital Platform/Segment and discontinuation of existing Application/Platform
Price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Avax Apparels launched a new mobile application and online platform (avaxapparels.shop) on April 1, 2026, to sell apparels, jewellery, and accessories. This expands the company's digital commerce presence and diversifies its product offerings. At the same time, the company discontinued its existing platform (blushines.com) that sold silver ornaments effective March 31, 2026. The discontinued platform was very small, contributing only Rs. 1.35 Lacs or 0.04% of total turnover, with assets of Rs. 1.45 Lacs as of March 2025. The company said it decided to consolidate platforms to optimize resources and reduce costs. Both initiatives serve the domestic market only.
The discontinuation involves only 0.04% of revenue, so the financial impact is negligible. However, consolidating into a single digital platform could improve operational efficiency and create a stronger online brand presence going forward.