Alife relaunches bathing soap range with four new variants
AWL · price
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AWL Agri Business (formerly Adani Wilmar) has relaunched its Alife bathing soap portfolio with four new variants: Active Nimboo, Haldi Chandan, Rozy Glow and Fresh Lily. The relaunch features upgraded formulations, skincare-inspired ingredients, signature fragrances and contemporary packaging. Launched on 15 July 2026 at the company's Mundra facility under the new brand promise 'Khubsurati Kuchh Khaas'. The range will be available nationwide across retail outlets and distribution channels. Alife is AWL's home and personal care brand.
Product portfolio expansion in personal care segment. No revenue, volume or financial figures disclosed, so material impact cannot be quantified.