AWL Agri Business Limited has informed the Exchange about execution of definitive agreements for marketing and distribution of sugar under Madhur brand
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AWL Agri Business Limited (formerly Adani Wilmar Limited) has signed definitive agreements with Shree Renuka Sugars Limited (SRSL) for the marketing and distribution of refined sugar under the Madhur brand across India, effective July 1, 2026. Under the arrangement, SRSL will manufacture and supply Madhur sugar while AWL will handle marketing, distribution, logistics, and supply chain through its pan-India network. AWL will pay royalty at 1% of total sales for sugar from SRSL's own mills and 0.5% for third-party toll arrangements. SRSL retains ownership of the Madhur brand and intellectual property. The agreement is classified as a related party transaction as both companies share Wilmar International as the ultimate holding company.
This partnership strengthens AWL's presence in the branded staples and FMCG segment by leveraging its extensive distribution network to drive higher market penetration for Madhur sugar. The arrangement is expected to create business synergies and improve operational efficiency, supporting long-term shareholder value.