AWL Agri Business Limited has informed the Exchange regarding a press release dated March 24, 2026, titled " "AWL Agri Business strengthens flour portfolio, adds Fortune Atta with Multigrains for health-conscious households". ".
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AWL Agri Business (formerly Adani Wilmar) has launched a new product called 'Fortune Atta with Multigrains' under its flagship Fortune brand. The atta is made from 8 grains — soy, chana, wheat, maize, fenugreek, oats, barley and psyllium husk — and is high in protein, fibre and iron, with beta-glucan for gut health. It is available as a 5-kg pack initially on quick commerce and e-commerce platforms like Blinkit, Zepto, Amazon and Flipkart in select cities, with plans to expand to Delhi, Mumbai, Bengaluru and other major cities, followed by general and modern trade. The launch builds on the earlier success of Fortune Premium Sharbati Atta and the No. 2-ranked Fortune Chakki Fresh Atta. AWL mentioned this segment has higher margins and is a strategic growth area. The company will back the launch with a digital video campaign, social media and influencer collaborations.
Positive for shareholders — the move into premium, value-added flour is aimed at higher margins and taps into the growing health-conscious consumer trend, which could support revenue and category mix improvement over the medium term. Short-term stock impact is likely limited as this is a product line extension rather than a major earnings event.