AWL Agri Business Limited has informed the Exchange regarding a press release dated May 28, 2026, titled AWL Agri Business Limited strengthens Food portfolio throughstrategic collaboration with Shree Renuka Sugars Limited
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AWL Agri Business Limited (formerly Adani Wilmar) has entered into a strategic licensing arrangement with Shree Renuka Sugars Limited (SRSL) to market and distribute refined sugar under SRSL's flagship brand 'Madhur'. Under the agreement, AWL will handle sales, marketing, and distribution of Madhur sugar products, leveraging its extensive pan-India distribution network that includes over 10,000 distributors and reaches 2.6 million retail outlets across India. The arrangement operates on a mutually agreed royalty model. AWL will also gain access to SRSL's existing distribution network, which can be used over time to expand AWL's Fortune brand products. AWL currently serves approximately 131 million households (1 in 3 Indian families) with its food products through 24 manufacturing facilities.
This collaboration strengthens AWL's presence in the branded sugar business and accelerates growth in its Food & FMCG segment by adding a well-established sugar brand to its portfolio. For SRSL, it provides access to AWL's massive distribution infrastructure to scale Madhur brand nationwide.