Disclosure under Regulation 30 of SEBI Listing Regulations.- Execution of definitive agreements for marketing and distribution of sugar under "Madhur" brand
AWL · price
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AWL Agri Business Ltd (formerly Adani Wilmar Ltd) has entered into definitive agreements with Shree Renuka Sugars Limited (SRSL) for the marketing and distribution of refined sugar under the 'Madhur' brand across India, effective July 1, 2026. Under the arrangement, SRSL will continue to manufacture and package Madhur sugar while AWL will handle marketing, distribution, logistics, and supply chain management through its pan-India distribution network. SRSL retains ownership of the Madhur brand and related intellectual property. AWL will pay a royalty of 1% on sugar manufactured by SRSL's own mills and 0.5% on sugar procured through third-party/toll arrangements. The transaction qualifies as a related party transaction as both companies share a common ultimate holding entity — Wilmar International Limited. No new entity is being formed, and the arrangement does not require shareholders' approval.
The deal strengthens AWL's branded food and FMCG portfolio by adding a well-known sugar brand to its staples portfolio, leveraging its existing distribution infrastructure for wider market reach and operational efficiencies. As a related party transaction under common control, the market may scrutinise the arm's-length pricing terms.