Press Release on Expanding Drone Services through Strategic Partnership with Agri-Input Dealers
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BharatRohan announced a strategic expansion of its dealer-led network to grow its drone-based crop monitoring and drone spraying services, along with its PRAVIR bio-products business. The announcement was made at the company's annual Dealers Meet in Lucknow on March 17, 2026, attended by nearly 200 agri-input dealers from Uttar Pradesh. The company is equipping dealers to transition from product distributors to solution providers, offering crop monitoring, spraying services, and agri-inputs locally. A performance-driven incentive mechanism has been introduced for dealers, and the company is extending its 'Pragati Card' to the dealer network to strengthen dealer-farmer engagement and drive repeat business.
This is a distribution and go-to-market expansion rather than a financial milestone — no revenue figures, order values, or guidance were disclosed. For shareholders, it signals management's focus on scaling drone services and precision agriculture adoption through a wider dealer footprint in key agricultural states like Uttar Pradesh.