Bharti Airtel Limited has informed the Exchange regarding a press release dated March 01, 2026, titled "Airtel and Google Collaborate to Advance Spam Protection in India With Secure RCS Messaging".
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Bharti Airtel has partnered with Google to launch a secure RCS (Rich Communications Services) messaging experience in India, combining Airtel's network intelligence with Google's RCS platform. The collaboration aims to reduce mobile spam and digital fraud by adding telco-grade safeguards such as sender identity verification, DND preference enforcement, spam message blocking, malicious domain filtering, and AI-driven throttling of flagged senders. Airtel highlighted that it has already blocked 71 billion spam calls and 2.9 billion spam SMSes over the past 1.5 years, contributing to a 68.7% drop in financial fraud losses on its network. The service will be accessible via Google Messages on most Android phones and is positioned as a world-first example of telecom-operator and tech-platform cooperation on messaging safety.
This is a strategic brand and customer-experience initiative rather than a revenue-driving event, so near-term financial impact is likely limited. However, it strengthens Airtel's positioning in enterprise messaging and digital trust, which could support long-term customer retention and enterprise revenue growth.