Bharti Airtel Limited has informed the Exchange regarding a press release dated May 20, 2025, titled "Airtel and Google partner to offer Google One subscription to its Postpaid and Wi-Fi customers".
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Bharti Airtel has partnered with Google to offer Google One cloud storage subscription to its postpaid and Wi-Fi customers. As an introductory offer, customers will get 100 GB of cloud storage free for six months, after which a nominal fee of ₹125 per month will be added to their bill. The storage can be shared with up to five additional family members at no extra cost and works across both Android and iOS devices. Customers can claim the benefit through the Airtel Thanks App. The partnership aims to address growing device storage constraints and also enables WhatsApp chat backups to Google Account storage, making device switching easier. Airtel, which has over 550 million customers across 15 countries, positions this as part of its broader push to offer a holistic digital lifestyle experience.
This is a customer engagement and retention initiative rather than a direct revenue driver. It may help Airtel reduce postpaid churn and attract new postpaid/Wi-Fi subscribers through added value, with modest recurring revenue potential from the ₹125/month subscription after the free period. No material impact on near-term financials expected.