Bharti Airtel Limited has informed the Exchange regarding a press release dated May 27, 2025, titled "Airtel introduces India s First All-in-One OTT Entertainment Packs for Prepaid Users".
BHARTIARTL · price
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Bharti Airtel has announced the launch of what it claims is India's first all-in-one OTT (streaming content) entertainment packs designed specifically for prepaid mobile users. The announcement was made via a press release dated May 27, 2025. These packs bundle multiple OTT streaming services into a single prepaid recharge, simplifying access to digital entertainment for prepaid subscribers. Airtel is targeting the prepaid segment, which forms the bulk of India's mobile user base, with a unified content offering. This move is aimed at boosting prepaid Average Revenue Per User (ARPU) and reducing customer churn through value-added bundles.
This product launch could help Airtel improve ARPU in its large prepaid user base and strengthen its competitive position against Reliance Jio and Vodafone Idea. For shareholders, it signals a continued push toward content monetization and customer retention, though actual financial impact will depend on adoption rates.