Bharti Airtel Limited has informed the Exchange regarding a press release dated July 17, 2025, titled "Airtel partners with Perplexity, powers every single of its 360mn customers with Perplexity Pro ".
BHARTIARTL · price
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Bharti Airtel has partnered with AI search engine Perplexity to give all its 360 million Indian customers (Mobile, Wi-Fi, and DTH) a free 12-month Perplexity Pro subscription, worth Rs 17,000 per year. Perplexity Pro is an AI-powered answer tool that offers advanced search, deep research, file analysis, and access to premium AI models like GPT 4.1 and Claude. Customers can claim the offer through the Airtel Thanks App. This is described as Perplexity's first partnership with an Indian telecom company. Airtel, which serves over 590 million customers across 15 countries globally, is positioning this as a first-of-its-kind Gen-AI partnership in India aimed at boosting customer engagement and digital value-add.
This is a customer retention and acquisition play rather than a direct revenue move — it adds perceived digital value to Airtel's service, potentially helping reduce churn and attract new subscribers in a competitive telecom market. For shareholders, the partnership strengthens Airtel's brand as an innovation-led telco but the financial impact is likely modest, as the cost is being absorbed as a marketing/customer engagement expense.