Bharti Airtel Limited has informed the Exchange regarding a press release dated April 15, 2025, titled "Airtel Partners with Blinkit to Deliver SIM cards to Customer s Homes in Just 10 Minutes".
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Bharti Airtel has announced a partnership with quick-commerce platform Blinkit to deliver SIM cards directly to customers' homes in as little as 10 minutes. The service is designed to make new SIM activation faster and more convenient by leveraging Blinkit's rapid delivery network. This collaboration marks Airtel's push into using quick-commerce channels for telecom service distribution. The press release was shared with the exchange on April 15, 2025.
This move could improve Airtel's customer acquisition speed and convenience, potentially helping it gain market share in competitive metro circles. While the financial impact is likely small in the near term, it strengthens Airtel's brand as a customer-friendly, digitally enabled telecom player.