Bharti Airtel Limited has informed the Exchange regarding a press release dated April 25, 2025, titled "Airtel announces new plans to revolutionize International Roaming (IR) experience".
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Bharti Airtel announced new international roaming (IR) plans aimed at simplifying and lowering the cost of staying connected abroad. The company unveiled India's first unlimited IR data plans covering 189 countries, eliminating the need for zone-based or country-specific packs. It also launched a special ₹4,000 recharge plan with one-year validity for the NRI community, offering 5GB data and 100 voice minutes overseas along with 1.5GB daily data and unlimited calls in India on the same number. Additional features include in-flight connectivity, auto-activation upon landing, auto-renewal for frequent travelers, and full plan management through the Airtel Thanks app. The company said the new packs will be more affordable than most local SIM options abroad.
This is a consumer-facing competitive move targeting India's growing base of international travelers and the NRI community. While it may support customer retention and attract high-value roaming users, the announcement does not indicate any direct material impact on near-term revenue or earnings, and is unlikely to cause an immediate stock price reaction.