Birla Cable Limited has informed the Exchange that the Company has appointed Nedia Enterprises Inc., USA ( Nedia Fiber ) for Distribution and marketing of products in the Americas.
BIRLACABLE · price
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Birla Cable has signed a 3-year distribution and marketing agreement with Nedia Enterprises Inc. (Nedia Fiber), a US-based specialised telecom and data centre distributor. The deal gives Nedia Fiber exclusive selling and distribution rights for Birla Cable's products across the United States, Canada, Mexico, Central and South America. Nedia Fiber will handle branding, logistics, certifications, marketing and customer engagement in the region. The company has not disclosed a fixed deal value, saying consideration will depend on actual business opportunities. This is a non-related-party, international arrangement aimed at expanding Birla Cable's footprint in the Americas optical fibre cable market.
This is a strategic export distribution move that opens up the Americas market for Birla Cable's optical fibre products, potentially bringing in USD-denominated revenue. Near-term impact on stock is likely limited since no order value is disclosed, but it strengthens the company's international growth story in the fibre and data centre space.