Brainbees Solutions Limited has informed the Exchange regarding a press release dated March 13, 2026, titled "FirstCry Scales Qwik Offering Across Bengaluru, Pune and Hyderabad".
FIRSTCRY · price
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FirstCry has expanded its 'Qwik' quick delivery service, which promises delivery of baby and kids' products in under 3 hours, to select areas in Bengaluru, Pune, and Hyderabad. The service uses FirstCry's network of 1,200+ modern stores and its tech-enabled logistics arm called RocketBees, along with 84 warehouses and stockists. Since launching in December 2025, Qwik is expected to handle around 60,000 orders in March 2026. FirstCry's private label brands like BabyHug, Babyoye, Cutewalk, and PineKids contribute over 55% of its India multi-channel GMV. The company plans to expand Qwik to more areas in these three cities and later to Delhi NCR, Ahmedabad, and Chennai, while also aiming to cut delivery times from 3 hours to 2 hours.
This expansion into quick commerce shows FirstCry is aggressively growing its delivery capabilities and tapping into the fast-growing instant needs segment, which could support higher revenue and customer engagement. For shareholders, it signals continued business momentum and competitive differentiation in the mother-and-baby retail space.