Outcome of Board Meeting under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
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Bright Outdoor Media Ltd, India's first listed out-of-home (OOH) advertising company, held a board meeting on July 12, 2025, where two key decisions were taken. First, the board appointed Mr. Mukesh Sharma as the new Chief Executive Officer (CEO) effective immediately. Mr. Sharma is described as a seasoned media professional who previously served as Business Head at Mid-day Infomedia Ltd. Second, the board approved a major strategic expansion beyond its core OOH business into multiple new verticals including Television, Print and Radio advertising campaigns, Public Relations, Digital and Social Media Management, Events and Exhibitions, Celebrity and Talent Management, Mall and Cinema Branding, Ad Film Production, and BTL Activations. The board meeting ran from 3:30 PM to 4:00 PM and was signed by Managing Director Yogesh Jiwanlal Lakhani.
This is a significant positive development for shareholders as it signals both a leadership refresh with an experienced media industry hire and a clear diversification strategy that could substantially broaden the company's revenue base beyond traditional outdoor advertising, though execution risk remains as the company ventures into several new segments simultaneously.