Outcome of Board Meeting under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
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Awaiting price reaction for this filing.
The Board of Directors of Bright Outdoor Media Limited, India's first listed Out-of-Home (OOH) advertising company, met on July 12, 2025, and approved two key decisions. First, the appointment of Mr. Mukesh Sharma as the new Chief Executive Officer (CEO) effective the same day; he is a seasoned media professional who previously served as Business Head at Mid-day Infomedia Ltd. Second, the Board approved a major strategic expansion beyond its core OOH business into Television, Print, Radio, Public Relations, Digital & Social Media, Events & Exhibitions, Celebrity & Talent Management, Mall & Cinema Branding, Ad Film Production, BTL Activations, and Corporate Gifting. The company is listed on the BSE SME platform (Scrip Code: 543831).
Positive for shareholders — the company is diversifying well beyond OOH advertising into a full-spectrum 360-degree media services model, and bringing in an experienced media industry CEO signals a serious push into execution. However, expansion costs and execution risks in new verticals remain to be watched.