Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements), Regulations, 2015, we are enclosing herewith the Business Update of the Company with the heading ....
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Bright Outdoor Media Limited, India's first listed OOH advertising company, announced a major strategic expansion on July 12, 2025. Starting July 15, 2025, the company will offer Television, Print, and Radio campaigns, Mall and Multiplex advertising, Cinema and In-Film Branding, Events & Exhibitions, Celebrity & Talent Management, BTL Activations, Digital & Social Media Management, Public Relations, Corporate Gifting, Ad Film Production, and Creative Services — moving from a pure outdoor advertising model to a full-spectrum marketing solutions provider. The company has assembled an experienced team to lead these new verticals and is also sharpening its focus on real estate for additional growth. For context, FY25 financials were Total Revenue of ₹128.05 Cr, EBITDA of ₹27.38 Cr, Net Profit of ₹19.07 Cr, and EPS of ₹13.11.
This is a diversification move that could open new revenue streams beyond the traditional OOH advertising business, potentially improving long-term growth prospects, though execution risks are high as the company enters multiple new verticals simultaneously with no disclosed revenue targets or timelines.