We are enclosing herewith the Business update of the Company with the heading of" Bright Completes Two Bright Years on BSE: A Journey of Excellence, Innovation & Digital Transformation ".
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Bright Outdoor Media, which listed on the BSE SME platform on March 24, 2023, has issued a business update marking its second anniversary. The company highlights winning the Western Railways Advertising Tender, securing 11 high-profile sites including Kandivali ROB, Goregaon ROB, and Mrinal Tai Gore Flyover, with 4 LED displays and 7 static hoardings for a 7-year tenure. It has also bagged exclusive advertising rights on Navi Mumbai Metro Line 1, covering stations, pillars, and viaducts spanning approximately 85,000 square feet. The company's network has expanded to 419 displays across 386,000 sq ft, with 12 digital LED installations added. In 2024 alone, over 550 advertising campaigns were executed, including campaigns for 50-plus blockbuster films like Singham Again, Pushpa 2: The Rule, Bhool Bhulaiyaa 3, and Kalki 2898. The company has also ventured into lift, bus shelter, cinema, and metro train branding formats.
The update showcases meaningful order book expansion through government and transit authority contracts (Railways, Metro), providing multi-year revenue visibility. Network scaling to 419 displays and growing campaign throughput signal strengthening market position, which is broadly positive for shareholder sentiment and future earnings potential.