CGCL_Press Release - Campaign- Tarrakikhaath - June 16, 2025
Awaiting price reaction for this filing.
Capri Global Capital (which operates as Capri Loans), an NBFC with assets under management of over Rs 22,857 crore and 1,100+ branches, has launched a new brand campaign called #TarrakiKeHaath featuring actor Pankaj Tripathi as brand ambassador. The campaign celebrates self-employed individuals and micro-entrepreneurs such as kirana shop owners, taxi drivers, and tailors, and is designed to deepen the company's connect with urban and semi-urban markets. It was conceptualized by Rediffusion Brand Solutions and will be rolled out across TV, print, and digital platforms. The company says the campaign supports its focus on financial inclusion across lending verticals including MSME loans, gold loans, and affordable housing.
This is a marketing and brand-building initiative with no direct impact on financials or operations. It may support customer acquisition and brand recall over time but does not signal any change in business performance or outlook.