Chatha Foods Limited announces launch of RTE & RTC Food Range for Direct-to-Consumer Market under the brand name UNIFAYRE
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Chatha Foods Limited has announced the launch of its Ready-to-Eat (RTE) and Ready-to-Cook (RTC) frozen food range under the new brand 'UNIFAYRE – Snacks in min' for the Indian Direct-to-Consumer (D2C) market. The initial product line includes chicken items such as Chicken Strips, Chicken Popcorn, Chicken Wings, Sausages, Nuggets, Meatballs, and Fingers. A soft launch is already underway in about 90 select stores across Punjab, Chandigarh, Delhi NCR, and Goa, with plans to expand distribution to all major cities within the next six months. The company also plans to introduce a vegetarian range (tortillas, parathas, snacks, cooking pastes, and gravies) once its new 16,000 MT-per-year vegetarian facility starts production in early December 2025, and is in talks with e-commerce platforms for an online launch.
This marks Chatha Foods' entry into the consumer-facing branded segment from its existing B2B frozen food business, opening a new growth avenue. Investors should watch for traction in store rollouts, e-commerce listings, and utilization of the upcoming vegetarian plant, as successful D2C penetration could meaningfully expand revenue mix and margins over the medium term.