Colgate Palmolive (India) Limited has informed the Exchange regarding a press release dated February 20, 2026, titled "PRESS RELEASE".
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Colgate-Palmolive (India) has signed cricket icon Rahul Dravid as the new brand ambassador for its flagship toothpaste brand, Colgate Total. The campaign repositions oral health from a hygiene routine to a 'performance edge' for athletes, linking gum health to recovery, stamina, and overall fitness. The product features patented Dual Zinc + Arginine technology, claimed to fight germ build-up 3x more effectively and help prevent 8 dental problems. The high-impact campaign will be rolled out across digital platforms, social media, and influencer-led content. As the market leader in India's oral care category, Colgate is using the association to reinforce its science-backed positioning and premium image.
No direct financial impact from this announcement, but a strong celebrity-led campaign could support volume growth and brand premium in Colgate's core toothpaste portfolio, which is the company's main revenue driver.