Colgate Palmolive (India) Limited has informed the Exchange regarding a press release dated August 14, 2025, titled "Colgate Visible White Purple Announces K-PopIcon, Iu, As Its First-Ever Brand Ambassador".
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Colgate-Palmolive (India) has signed Korean singer and actress IU (Lee Ji-eun) as the first-ever brand ambassador for its Colgate Visible White Purple toothpaste. The campaign, launched on August 8, 2025, will run across digital, television, and social media platforms. The partnership aims to tap into the growing popularity of K-culture and K-beauty trends in India, positioning the toothpaste as a beauty essential that uses purple optic brighteners to colour-correct yellow tones for a whiter smile. The product is available through quick commerce, e-commerce, and major retail outlets. No financial details of the deal have been disclosed.
This is a marketing and brand-building initiative with no direct impact on earnings or stock price. It may support demand for the Visible White range in the oral care segment, but shareholders should not expect any immediate financial effect from this announcement.