Creative Newtech Limited has informed the Exchange regarding 'Creative Newtech Limited announces exclusive PAN-India distribution partnership with Matrix Comsec Private Limited'.
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Creative Newtech Limited (NSE: CREATIVE) has announced an exclusive pan-India distribution partnership with Matrix Comsec, one of India's leading manufacturers of security and telecom solutions. Under this deal, Creative will distribute Matrix's full product range across India, including CCTV/IP cameras, access control and time-attendance systems, IP-PBX, VoIP gateways, and unified communications products. Matrix is one of the 'big four' Indian security manufacturers with STQC certification and operates under the Make in India initiative. The partnership leverages Creative's pan-India sales, channel, and service network to expand Matrix's reach across manufacturing, retail, BFSI, and hospitality verticals. Management cited the Indian smart home security market, projected to grow at a 20% CAGR from USD 1,144 million in 2024 to USD 3,561 million by 2030, as a key growth driver.
This is a positive business development that expands Creative Newtech's product portfolio into the fast-growing security and telecom distribution space, which could support future revenue growth. The deal is a commercial distribution arrangement with no equity investment, so near-term financial impact will depend on sales volumes and margins from Matrix products.