Crompton Greaves Consumer Electricals Limited has informed the Exchange regarding a press release dated April 04, 2025, titled "Elevate your space with the Crompton s 3-star energy efficient, Avancer Swirl Ceiling Fan a perfect combination of Aesthetics and Technology".
CROMPTON · price
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Crompton Greaves Consumer Electricals has launched a new premium ceiling fan called the 'Premion Avancer Swirl' under its ceiling fan portfolio. The fan features a 3-star BEE energy efficiency rating, air delivery of 225 CMM, Duratech Technology, and comes with a 5-year warranty. It is available in 6 color variants (Conch Cream, Ice Coffee, Shadow Grey, Dark Sapphire, Americano Brown, and Cocoa Gold) at an MRP of Rs 7,499 across retail outlets and e-commerce platforms. The design is inspired by a ballerina's swirl, positioned as a premium product combining aesthetics with energy efficiency. This is a routine product launch in the company's existing fans category, targeting the premium segment ahead of the summer and monsoon season.
This is a routine new product launch in Crompton's core fans category and is unlikely to materially impact the stock price. It reinforces the company's premiumisation strategy in the consumer durables segment but no significant financial numbers (revenue impact, margins) have been disclosed.