Business Update- DAPS Advertising Limited Announces Addition of 10 New Hoardings and 3 New LED Screens
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DAPS Advertising Limited has expanded its outdoor advertising footprint in Kanpur by adding 10 new hoardings and 3 new LED screens at high-traffic locations including Ghantaghar, Phoolbagh, and IMA Hall. The new LED screens measure between 20x10 ft and 26x12 ft. The company started 2024 with 8 hoardings and 1 LED screen, expanded to a total of 28 hoardings and 7 LED screens across Kanpur City by early 2026. DAPS retains full advertising rights across all existing and new assets, and expects this expansion to open new revenue streams and strengthen its position in the outdoor advertising space.
This is a capacity-expansion announcement that could translate into higher advertising revenue for the company going forward, though no specific revenue guidance or contract values have been disclosed. For retail investors, it signals growth intent but without quantified earnings impact, the immediate stock reaction may be limited.