EaseMyTrip observed Double-Digit Growth in Airport Service Adoption; Duty-Free and Meet & Greet Emerge as Key Preferences.
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EaseMyTrip has released a media statement highlighting strong double-digit growth in airport ancillary services. The company's Duty-Free shopping service, developed in partnership with Adani Digital Labs, is gaining traction with 60% of users purchasing liquor, 30% perfumes, and 10% chocolates. The service allows international travellers to shop online up to 30 days before departure and as late as one hour before flights, currently available across major airports including Mumbai, Ahmedabad, Jaipur, Lucknow, Amritsar, Mangaluru, and Thiruvananthapuram. Meanwhile, Meet & Greet services are seeing strong adoption in Delhi, Mumbai, and Bengaluru, with growing usage among younger travellers aged 25-30. The company views these trends as part of its broader strategy to build a comprehensive, full-stack travel ecosystem beyond core bookings.
Positive signal for shareholders as EaseMyTrip demonstrates growth in ancillary services and diversification beyond traditional booking revenue, though no specific financial figures or guidance were provided.