Announced Tue, 14 Jul · 16:03 IST
EaseMyTrip signs MoU with Jharkhand Government to promote state tourism
Compliance View source PDF
EASEMYTRIP · price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Price reaction · full curve 14 horizons · vs prior close
-1.9%1-day move
₹6.95
prior close
₹7.00
base price
After-mkt
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AI summary
EaseMyTrip signed a strategic MoU with the Government of Jharkhand to digitally promote the state's tourism. The agreement was signed at the Jharkhand Tourism Stakeholders' Summit in New Delhi in the presence of CM Hemant Soren. EaseMyTrip will leverage its platform, EasyDarshan vertical, and digital marketing to showcase destinations like Baidyanath Dham, waterfalls, forests, eco and tribal tourism. Plans include influencer-led campaigns and quarterly promotional calendars across its travel ecosystem.
Likely market impact
Partnership may boost domestic tourism bookings and brand visibility; no immediate financial impact disclosed.