Easy Trip Planners Limited has informed the Exchange regarding a press release dated August 19, 2025, titled "EaseMyTrip Targets Higher Customer Retention and Growth, Deepens Marketing Tech Stack with MoEngage".
EASEMYTRIP · price
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EaseMyTrip has deepened its partnership with MoEngage, a global Customer Data and Engagement Platform used by brands like Unilever, Flipkart and Samsung. The goal is to move from broad-based digital marketing to personalised, one-to-one traveller engagement at scale. EaseMyTrip, which has 30 million+ customers globally, will use MoEngage to unify customer data into a single 360-degree view, enabling real-time cross-channel campaigns aimed at boosting repeat bookings, ancillary revenue and customer lifetime value. The company says it grew profits before tax at a 47% CAGR over FY20-24. No financial terms of the deal or revenue impact have been disclosed.
This is a marketing technology upgrade rather than a revenue-generating contract, so near-term financial impact is limited. It could support customer retention and lifetime value over time, which is mildly positive for long-term growth sentiment.