Easy Trip Planners Limited has informed the Exchange regarding a press release dated August 21, 2025, titled "EaseMyTrip Co-Presents the Star-Studded Bhutani Filmfare Awards Punjabi 2025".
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EaseMyTrip has announced it is the co-presenter of the Bhutani Filmfare Awards Punjabi 2025, taking place on August 23, 2025, at PCA Stadium in Mohali, Punjab. The event marks the return of the Filmfare Awards Punjabi after an eight-year gap and will feature prominent stars from the Punjabi film industry including Honey Singh, Satinder Sartaj, Neeru Bajwa, and others. As part of the partnership, the company will get on-air and on-ground visibility and is offering customers exclusive travel deals using the promo code EMTFILMFARE. The filing was made under Regulation 30 of SEBI LODR as a media release disclosure. No financial details, sponsorship amount, or revenue impact has been disclosed.
This is primarily a brand marketing and visibility exercise with no disclosed financial commitment or material business impact. Shareholders should not expect any meaningful change in revenue or earnings from this partnership, though it may help strengthen EaseMyTrip's brand presence in Punjab and the North Indian market.