Announcement of "#1BillionChargers" Campaign
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Eco Recycling Ltd (Ecoreco), described as India's first and leading e-waste management company, has launched a nationwide consumer campaign called '#1BillionChargers'. The campaign invites Indian citizens to responsibly dispose of unused or discarded mobile chargers by couriering them to the company's Andheri (East) office or by emailing photos of their e-waste. Participants receive a Certificate of Appreciation on their mobile phones. The initiative aims to recover hidden resources, promote circular economy practices, and reduce the environmental and health costs of improper e-waste disposal. The company has highlighted that the small courier cost is far less than the environmental and health costs caused by unsafe e-waste handling.
This is primarily a brand-building and CSR awareness campaign, not a revenue-generating event. It may marginally support Ecoreco's raw material collection for recycling operations over time, but no immediate material financial impact on shareholders or the stock is expected.