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Eco Recycling Ltd has launched a nationwide e-waste collection drive running from October 2 to October 31, 2025, aligned with the Government of India's 'Swachhta Hi Seva — Special Campaign 5.0' under the Swachh Bharat Mission. The campaign was kicked off with a full-page advertisement in The Economic Times on Gandhi Jayanti. To enable participation, the company is offering a 'Book My Junk' mobile app for doorstep household collections, Eco-Bins at public locations, and a 'Recycling on Wheels' mobile facility for corporates with on-site data destruction. The drive targets households, resident welfare associations, corporates, and institutions, and reinforces the company's long-standing e-waste management business and commitment to circular economy goals.
This is a promotional and CSR-led awareness campaign rather than a commercial contract, so it is unlikely to move the stock on its own. However, it strengthens Ecoreco's brand visibility and reinforces its position as a leading e-waste recycler, which could support customer acquisition and long-term growth in the e-waste management segment.